Important considerations before beginining a measurement project:
Has the question already been answered by someone else?
Sufficiently to be usable for your purposes. For example, is the data too old, broad or narrow for the question of interest?
What information or data do you need to collect to answer the questions?
Are there tools available to answer your questions that:
are reliable and valid, and
provide data that can be used to answer your questions?
Do you have the capability to analyze the data?
Statistical expertise with the background needed to understand your subject area, which may require consultation and additional resources
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